Why FIFA Ultimate Team is often hated and very successful


According to Gee, EAs revenue margins hovered around four percent at the time.After experimenting with the Ultimate Team concept in the Xbox 360 version of UEFA Champions League 2006– 2007, a standalone title, EA pushed it as a $10 add-on in 2009 for FIFA 09. A string of class-action claims in California are challenging not simply EA but Supercell, Activision, Apple and Google (the latter 2 for offering loot box games through their app stores), while EA is also facing court battles in France and Canada. Games like Fortnite and Call of Duty: Warzone offer cosmetic items over performance-enhancing ones, avoiding the pay-to-win controversy altogether.Christopher Hansford, political engagement director at Consumers for Digital Fairness, which promotes against loot boxes in video gaming, says that regulative pressure in enough jurisdictions– such as the restriction in Belgium where EA can no longer offer Ultimate Team loads for money– could lead EA to preemptively change their monetization technique entirely.

According to Gee, EAs profit margins hovered around four percent at the time.After experimenting with the Ultimate Team principle in the Xbox 360 version of UEFA Champions League 2006– 2007, a standalone title, EA pressed it as a $10 add-on in 2009 for FIFA 09. “Everybody desires profits where a gamer every single day logs in and plays the game” – Michael Pachter EA was now implanting this business model in all categories of games: mobile strategy game Dungeon Keeper, racer Need for Speed: Payback, RPG Mass Effect 3. A string of class-action suits in California are challenging not just EA however Supercell, Activision, Apple and Google (the latter two for selling loot box video games through their app shops), while EA is likewise dealing with court fights in France and Canada. Games like Fortnite and Call of Duty: Warzone offer cosmetic products over performance-enhancing ones, avoiding the pay-to-win controversy altogether.Christopher Hansford, political engagement director at Consumers for Digital Fairness, which promotes versus loot boxes in gaming, says that regulative pressure in adequate jurisdictions– such as the restriction in Belgium where EA can no longer offer Ultimate Team loads for cash– could lead EA to preemptively change their monetization approach altogether. “I dont believe that EA has the interest or the capability to try to roll out various models of their item in different states to attempt to comply when they can make a core product from the ground up that everyone can purchase,” he said.One current concession from EA is the introduction of a “Playtime” tool, not different to Apples “Screen Time” function on iPhones.


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